Pleni Naturals Products are Made Safe Certified
On August 23, 2016 Pleni Naturals was one of the first skin care brands to be officially MADE SAFE certified! We are proud to pioneer this seal and wear it like a badge of honor.
But what does it mean to be MADE SAFE certified and why is this seal important?
Every MADE SAFE certified product is thoroughly screened and 100% of registered ingredients are vetted by scientists and/or researchers to ensure they’re made without known behavioral toxins, carcinogens, developmental toxins, endocrine disruptors, synthetic flame retardants, heavy metals, neurotoxins, high risk pesticides, reproductive toxins, toxic solvents, or harmful VOCs. MADE SAFE additionally screens ingredients for bioaccumulation, environmental persistence, general ecosystem harm, as well as for toxicity to aquatic and terrestrial life. When there is doubt they exercise the precautionary principle, erring on the side of caution. The MADE SAFE approach flips the current regulatory model of ‘innocent until proven guilty’ on its head. This 360-degree ecosystem assessment makes MADE SAFE the most rigorous standard in existence.
As consumers, we have the power to drive out products that contain toxic chemicals with our purchasing dollars. By making the decision to purchase products with the MADE SAFE seal we are saying NO to toxic chemicals in our products!
Learn more about MADE SAFE's important work at madesafe.org.
Learn more about MADE SAFE's Hazard List - which is a comprehensive, scientific, thoroughly-documented list of ingredients and classes of ingredients that aren’t permitted in any MADE SAFE certified product.